In the market environment where the overall download volume is declining, revenue continues to grow in most overseas markets, and the future market recovery will bring more opportunities and space.
In 2023, the global mobile game download volume has achieved a signification year-on-year growth of 16.63%, which means that number of developers, the number of products, and the scale of users have all increased significantly. This also represents a positive factor for the industry : in the past, mobile game required extremely high R&D accumulation and publicity and distribution costs, but under the trend of category integration and lightweight design, more small and medium-sized companies are expected to re-enter the game.
Games are classified by system/play method: RPG, SLG, MOBA, shooting FPS.
Other categories include: racing, tower defense, action, business simulation, fighting, sports, leisure, puzzle/cards, music, etc.
01: Provide a rich game matrix to provide uses with a one-stop multi-category game experience.
02: Provide free game modes such as daily check-in, incentive advertising placement, one-click sharing, and rewards.
03: Early ground promotion has accumulated a large number of seed users, and multi-dimensional distribution reduces trust barriers.
04: Localized game play and livelihood content marketing meet the market tastes of ordinary people.
05: Global distribution, both apps and mini games.